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Restoring a forgotten treasure for the luxury ready-to-wear market
Following our work for Savile Row tailor Norton & Sons, its owner Patrick Grant again engaged Moving Brands. Our task this time was to create a unique new identity for the luxury, ready-to-wear menswear brand E. Tautz, which Grant was reviving and relaunching.
Grant approached us to help realise his vision of appealing to a younger and more international – but just as discerning – set of customers. Whilst being part of the acclaimed house of Norton & Sons, E. Tautz needed to distinguish itself in boutiques and luxury department stores around the world.
We worked on all aspects of bringing the E. Tautz brand to life. We modernised the ‘Fox’ logo mark with a new typographic lockup and then deployed the brand across labelling, digital experience, lookbook, and in-store detailing.
