Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the ninja-forms-uploads domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/movingbrandstg/wp-includes/functions.php on line 6121
BrightDrop brand identity tells a story of human-centred innovation
Moving Brands is an independent global design studio creating the brands, products and experiences of tomorrow. Partnering with ambitious leaders and organisations, we deliver the world’s most impactful design.

BrightDrop

Human-centred design for a better tomorrow

BrightDrop is a tech startup from GM creating solutions to help decarbonise the movement of goods and services.

Moving Brands has worked closely with BrightDrop to evolve the brand through the creative concept of ‘Keep goods flowing’. With a visual nod to the GM brand, we’ve created a comprehensive and compelling kit of parts for BrightDrop to tell limitless stories of human-centred innovation.

  • Brand Strategy
  • Naming
  • Website Design
  • Brand Films
  • Brand Identity System
  • Brand Assets & Guidelines
A white BrightDrop electric delivery van, with text on the left that says
The primary BrightDrop brand colours: dark blue, light blue, off-white, and cyan.
The Overpass brand font in action.
The iconography style and system that is designed to imbue a sense of flow into the brand expression.

Primed for growth

Full brand guidelines, an in-depth motion toolkit, custom CGI, art direction, product demonstrations, and digital design have set them on a path for continued success. 

An electrically powered BrightDrop container.
A BrightDrop electric delivery vehicle.
Two electric delivery vans with their backs to one another.

Designing the future

We are proud to have been trusted with one of GM’s most innovative ventures as they pioneer the future of transportation.

Enhanced user experiences

To ensure a cohesive and consistent user experience for their website, we designed a component-based UI library, including a comprehensive style kit, customisable components, templates, and motion and interaction patterns. We aimed for efficiency, scalability and adaptability to keep pace as BrightDrop products and offerings continue to evolve.

An extraordinary film for an extraordinary brand

We created a film to tell a vivid story of optimism and possibility in a stop-frame animation that features one sensational uninterrupted shot. Like nothing else in the category, we focused solely on the benefit and human-centric design philosophy BrightDrop brings to the world.

We produced the film in one location, using a recyclable set that minimised our carbon footprint and supported our shared commitment toward a more sustainable future.

Scenes from the animated brand film titled 'Life is a Journey'. Each features characters going about their daily lives, with the theme of 'delivery' running through - from delivering a baby to delivering takeaway food.
‘Unlike most other stories in the EV space that tend to focus on the future, we chose to make a film that captures our sense of optimism about the world we live in today. Of course, our world is not perfect, and there’s lots we all can—and must—do to improve it. That’s exactly why BrightDrop is here—to help decarbonize last mile delivery.’
Steve Hornyak
BrightDrop CCO

Related Projects

Cruise

Mobility

Mercedes-AMG Petronas F1

Mobility

Microsoft Advertising

Professional Services
See all projects