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Unleashing a vibrant new brand for pet health
Anivive is shaking up the pet health sector with intelligent technologies to accelerate drug and vaccine development and distribution.
We partnered to build a brand that would communicate value to customers and investors alike. It also needed to convey the massive impact of bringing treatments to market three times faster and ninety times cheaper than their competitors.
Setting out to smash industry preconceptions, we created the story of a brand that continuously questions and pushes the boundaries in a sector that is slow to change. Our work expresses their unique combination of skills – from developers to veterinarians to medical researchers – and the way they bring them together.
The identity centres on a logo that demonstrates Anivive’s ability to recognise patterns in data, making meaningful connections through research and development. By designing in motion, we created unique behaviours that inform a rich language of pattern and illustration, conveying the critical relationship between science, technology and pets.
The new identity had an immediate impact, giving the business a unique, recognisable presence in a crowded industry, while its flexibility supports their ambitions to bring additional products and services to market.
Building on this, Anivive asked us to extend the brand into the digital space. We designed an engaging and immersive digital experience that clarifies complexity, invites exploration and reflects their position as a pioneer of breakthrough veterinary medicine.
